Marketing Overview –
This flyer campaign went by in a flash with so many different events going on; it was easy to get the word out about the concert. The team covered urban and crossover events through the area. The response was great and it seemed like the closer the date came the most patrons either said they brought tickets already or the idea of going to the concert peaked their interest thus started a conversation with their friends. Overall, the atmosphere for the tour has been remarkable.
Below is a list of Nightclubs, small concert venues and Lifestyle locations we frequented during the promotion;
Nightclubs & Concert Venues –
Urban Nightlife spots – The Coliseum, The Rustic Goat, The Loft, The Marquee, Lola (Before they closed), Exo, The Ambassador, Cuetopia St. Louis Happy Hour and The Soundbar
Alternative Rock/Hip Hop spots – Fubar, Plush St. Louis, Old Rock House, Cicero’s, The Mad Magician, Verizon Wireless Amphitheater
Other Adult entertainment facilities – The Pink Slip and Bottoms Up
Lifestyle Locations –
The team visited area Barber Shops, Beauty Salon, Novelty Shop, Tattoo Parlors, Liquor Stores among other convenient stores from Saint Louis city and counties to the East Saint Louis area and other Illinois counties as well. The lifestyle campaign for the show was extremely successful and most of the locations the patrons seemed excited about the show.