The flyer campaign covered a variety of diverse areas in Saint Louis. The target demographic was ages 18-24 with club venues, vapor shops, clothing stores and restaurants. Although time was limited for the Endless Summer Tour, the team went right to work with the campaign to the St. Charles club areas and Central West End areas. The market was very enthused that The Endless Summer Tour was coming to Saint Louis along with The High Road Summer Tour. Many even purchased tickets while at The Endless Summer Tour. It helped The High Road Summer tour tremendously. The target demographic was ages 18-36 with club venues and urban areas. In conclusion, the market was well notified of both shows and excited to have them come to Saint Louis.